Tuesday, 06 November 2012 22:22

Tropicana Improves Guest Experience With 3D Enhancements

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New games and 3D advertising enhance revenue, excitement and convenience

Through some game-changing moves, Tropicana Casino & Resort (Atlantic City, NJ) is improving its guests’ experience at the tables, around the slots, and at the front desk.

Tantalizing New Table Games

Tropicana has introduced two new games for those who’ve always wanted to try the tables but were too intimidated in the past. The first game is I-Table Roulette which features a dealer-manned roulette table that combines electronic betting stations with a live dealer to spin the ball and make transactions. 

“The game has a bold table display, and with no chips involved the game moves quickly and smoothly. The dealer runs the game, but also has time to help beginners and interact more with our guests,” says Steve Callender, Tropicana’s Sr. Vice President of Casino Operations.

Improvements Generate More Revenue

“Our goal in making these improvements, additions and changes was to make our players feel valued and renew the excitement of the Tropicana experience,” says Tony Rodio, President and Chief Operating Officer of Tropicana Entertainment.

An added value of the new I-Table Roulette is that it enables more “spins” per hour, resulting in more games played and more revenue generated for the casino each day.

3D Attracts Attention

Adding further to the excitement at Tropicana is its new array of autostereoscopic (no glasses required) 3DTV monitors strategically placed around the property to draw attention to the resort’s line-up of shows, retail, and food and beverage outlets.

A recent study by Northwestern University suggests humans have dramatically increased levels of retention of advertising messages, allowing for more urgent and complete follow-through on purchasing products and services advertised in 3D. As one would expect of a busy casino floor, competition for guests’ and players’ attention is robust; 3DTV grabs viewers’ attention and imprints sales messages solidly in their brains for follow-up purchasing of show tickets and other onsite products and services.

Unveiled at the 2012 HITEC Conference and Exhibition, autostereoscopic 3DTV is available in various monitor configurations through EHospa 3D Media (616-891-5747) with a generous advertising revenue sharing plan or through a lease plan for properties like Tropicana that wish to broadcast their own 2D or 3D programming content and advertisements. Under the EHospa revenue sharing plan, 3D monitors are installed at no cost and approved advertiser messages are run with engaging 2D and 3D programming developed specially for each property.

In addition to 3D monitor deployment around its casino floor, Tropicana has also placed its autostereoscopic 3D monitors around the resort’s lobbies and front desk check-in area for maximum exposure of its revenue-producing shows, activities and on-site amenities.